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Shannon Family of Wines Announces Mercantile Grand Opening

Lower Lake, CA (November 22, 2021)Shannon Family of Wines is excited to announce the grand opening of the Shannon Mercantile, Lake County’s newest go-to destination for all things wine, food, and family fun. The Mercantile grand opening will be on December 4th at the newly renovated, former home of the legendary Steele Wines.

“We wanted to create a special place in Lake County where people could come to meet us and experience our wines, our grass-fed lamb, organic olive oil, and free-range eggs,” said Angie Shannon, Proprietor. “We will be offering gourmet foods from small, local producers, along with a beautiful, pet friendly lawn and picnic area where food and wine lovers can stay a while and enjoy some time with friends and families.”

Kicking off the day-long event, the farmer’s market will be offering Shannon Ranch grass-fed, vineyard-raised lamb, fresh eggs from Cricket Farms, and more farm-fresh delights from 10am-1pm.

Opening day festivities will feature live music, a wine bar offering twelve wines on tap, and amazing local food. Enjoy a sunny picnic on the lawn with wine and local bites from Badass BLT. As the sun goes down, settle in with hot mulled wine and more local goodness hot off the grill from Rosey Cooks. Finally, the Lake County Diamonds will take the stage from 3-7pm for an unforgettable jamboree, Lake County style.

The grand opening event is a fitting tribute to a legacy of celebration and community gatherings in this historic setting, located at 4350 Thomas Dr., Kelseyville. The Mercantile will be open Thursday through Monday and reservations are not required. Ample parking and charging stations are available. For more information, please call direct at 707.281.6780 or visit the website at 

About Shannon Family of Wines

The Shannon family is committed to preserving their land, not only for the great vineyard sites but also for the bear, elk, mountain lions, eagles and other creatures which live there. Of their approximately 2,500 acres, only about 45% have been converted to vineyards. The balance of the land has been preserved for the wildlife which wanders through the property from the expansive wilderness areas adjoining the ranches. The vineyards were carefully planned out, leaving corridors open to migrating animals, protecting sensitive nesting areas.

The Shannon Family of Wines portfolio includes 13 Rams, Buck Shack, Clay Shannon, Giannecchini, High Valley, Mother Vine, Ovis, Shannon Ridge, Steele Wines, and Urgency. 

Green Medal Environment Award

Shannon Family of Wines is the recipient of the 7th Annual Green Medal Environment Award for 2021, given to the vineyard or winery that best demonstrates environmental stewardship through maximized environmental benefits from implementing sustainable practices.

Through initiatives such as “Project Ovis,” the family is implementing a completely sustainable, regenerative organic farming system, utilizing livestock like sheep, chickens and cattle in their vineyards and non-crop areas. The sheep have reduced the need to mow by 500% and the use of gas-powered weed eaters has been nearly eliminated.

Shannon Family of Wines strives to bring balance to its farming system through the promotion of beneficial worms and insects and the creation of natural crop protection materials from compost to soil teas. The company is committed to data collection and analysis, that shares both its successes and failures with the greater wine industry.

As one of the largest employers in Lake County, Shannon Family of Wines contributes to a local homeless shelter, an annual wine auction for local charities and scholarship fund for local students; participates in local farmers markets; and educates community members on their sustainable farming practices.

Currently certifications include Certified California Sustainable Winegrowing, Fish Friendly Farming and LODI RULES, Shannon Family of Wines will be one of the largest certified organic, mountain-grown vineyards in the United States by the end of harvest 2021.

Social Feed

Join us at the Mercantile tomorrow for a Buck Shack Can release party! Live music from Lake County Diamonds #visitlakecounty #buckshack #buckshackcans #shannonfamilyofwines #winebar ...

Buck Shack cans are in! Mountain Lemonade and Sparkling Rose! Available at the Vigilance tasting room & The Mercantile…Perfect cocktail for summer! #buckshack #winecans #themercantile ...

All weekend long at The Mercantile, new Buck Shack cans are on special for just $5 each (normally $8)! 🥂

Don't miss the L.C. Diamonds and @badassblts from 4-7pm this Saturday night! No reservation needed.

For full event details, visit the link in our bio!

Safe to say we know what we're doing 1 week from today. 🍖

Before then, kick off summer with us this Saturday night from 4-7pm and be one of the first to crack open a CAN of our new Buck Shack Bubbly Rosé or Buck Shack Mountain Lemonade, all while enjoying amazing food from Badass BLTs and live music by the Lake County Diamonds!

Cozy up to the bar and catch up or play some bocce ball on our patio -- either way, you're doing Friday right at the Vigilance Tasting Room! 🥂 ...

Cabinet goals... 🥃🍷 #buckshackwines #buckshack #bourbonbarrelaged #winetime #bourbonlovers ...

Lake County Wine Adventure 2022 is finally here this weekend, May 21 & 22 from 11am–5pm! 🍷 Purchase tickets at the link in our bio.

During this two-day, passport style event, sample wine from participating Lake County wineries while enjoying barrel tastings, entertainment, winery tours, wine and food pairings, and other fun and sustainable wine activities.

Both the Shannon Mercantile and the Vigilance Tasting Room are participating with wine and food pairings! Enjoy Barbecue by Biasotti for purchase at The Mercantile.

Sunday strolls in the vineyards at Vigilance 😍 #winelover #winetasting #weekendwine #vineyardviews #californiawine ...

Prowein kicks off! Going to be a long, fun 3 days😃😉#shannonfamilyofwines #prowein #prowein2022 ...

California Wine Institute Copenhagen, Denmark tasting, Clay and Al Portney #shannonfamilyofwines #californiawineinstitute ...

On the way to Prowein, a stop in Champagne, clay loves the short high density vineyards #shannonfamilyofwines #vineyards ...

Don't miss this amazing weekend, @lakecountywineryassociation Wine Adventure 2022 on May 21st and 22nd!

During this two-day, passport style event, sample wine from participating Lake County wineries while enjoying barrel tastings, entertainment, winery tours, wine and food pairings, and other fun and sustainable wine activities.

Both the Shannon Mercantile and the Vigilance Tasting Room are participating with wine and food pairings! Enjoy Barbecue by Biasotti for purchase at The Mercantile.

Purchase tickets at the link in our bio!

Our beautiful outdoor seating areas are just begging for a Mother's Day picnic lunch with live music and specials on wine by the glass!

Today's the last day to reserve your spot by emailing for Vigilance or for The Mercantile. (See our previous post for full details).

This Mother’s Day from 11am — 2pm, treat the amazing women in your life to an afternoon of great memories, wine and food at either the Shannon Mercantile or the Vigilance Tasting Room!

In honor of Mom, select glasses of Sauvignon Blanc and Rosé are only $5! She'll love sipping in the sun or inside our elegantly adorned springtime environment with her choice between two adorable boxed picnic lunches catered by @roseycooks:

–Classic Quiche Lorraine - Apple Wood Smoked Bacon, Swiss Cheese

–Spring Vegetable Quiche - Mushrooms, Asparagus, Spinach, Cheese Blend

(Both come with a fresh fruit cup and a lemon bar!)

Finally, we're bringing it all together as local musicians set the tone for a perfect day.

Reservations are required by May 4th as we have limited seating available.

Secure your spot at the location of your choice today for just $25! Email for Vigilance or for The Mercantile.

#mothersday #mothersdaybrunch #sundaysips #weekendwine #momneedswine

@lakecountywinegrapecommission and Randall Krag made this fantastic video on the diversity of soil types and topography across Lake County's various AVAs. The possibilities of growing winegrapes in this region feel endless and we consider ourselves fortunate to steward our slice of this exciting young volcanic region!

View the full video on Lake County Winegrape Commission's YouTube channel.

We take Earth Day a little literally around here, but that's ok when you're dealing with microbiomes in the soil and farming regeneratively. Organic wine takes organic work, and lots of it. 🍷 #earthday2022🌍 #earthdayeveryday #earthday #regenerativeagriculture #organicwine ...

Thanks to @mercnews in San Jose for the shoutout to The Shannon Mercantile on "50+ spring wine tastings and events in Napa, Sonoma, and more" – you can read the full article at the link in our bio! 🍷 #winetasting #californiawine #lakecountyca #californiawinecountry ...

Sunday Funday is back on at the Vigilance Tasting Room! This is the good time of year, when you can enjoy specials on wines by the glass for just $5 each for wine club members and $7 for non-members.

No reservations required! Drop in solo or bring your friends, your family, and your competitive spirit anytime between 11am and 5pm.


Don't forget to join us for Sip & Paint, April 24th, 12pm – 3pm.

We have extremely limited spots available for this event; for reservations, reach out to

13888 Point Lakeview Road Lower Lake, California