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Shannon Ridge Acquires Steele Wines, Welcoming a New Family of Wine

LOWER LAKE, CA — Effective August 17th, Shannon Ridge Family of Wines announced the acquisition of Steele Wines, of Finley, California. Shannon Ridge has purchased the Lake County winery facilities and their diverse portfolio of brands and trademarks, including Shooting Star, Stymie, and Writer’s Block.

“This merger represents the perfect solution for both parties,” says Shannon Ridge founder and President, Clay Shannon. “Strategically, the increased production capacity and storage space allows us to continue our expansion goals while providing the Steele Wines family of brands a local partner to further their market distribution.” Shannon Ridge can now easily surpass its 310,000 annual case volume and continue to champion 21st-century winemaking methods for high-elevation varietals.

The founders of Steele Wines

Beyond strategic value, the acquisition of Steele Wines epitomizes the pioneering spirit of Clay Shannon. His mission since 1996 has been to promote Lake County as a premier wine-producing region in California, combined with an unwavering commitment to sustainable operations. To underscore this point: only 45% of the winery’s 2500 acres have been converted to vineyards, preserving the rest of the property for natural wildlife to pass through peacefully.

Shannon Ridge plans to use the newly acquired facilities not only for the increased winemaking capacity and storage – 2,500 tons and 6,000 barrels, respectively – but also for introducing a new on-site property experience, ‘Shannon Mercantile,’ at the current Steele tasting room in Kelseyville. In addition to the Shannon Ridge and Steele wine portfolios, the planned Lake County establishment will offer the ranch’s grass-fed lamb, farm eggs, and other home goods and merchandise. Shannon remarked, “We aim to make Shannon Mercantile a family-friendly destination where folks can enjoy their wine with a picnic lunch on the lawn, movie nights on warm summer evenings, and festivities to celebrate various holidays throughout the year.” Shannon aims to make the mercantile a go-to destination in Lake County and is tentatively scheduled to open in spring 2021.

Steele Wines celebrated its 28th anniversary in 2020 and has spent nearly the last three decades specializing in producing high-quality, small-batch, (under 1,000 cases), varietals sourced from the finest vineyards in Lake and Mendocino Counties. After 50 years of winemaking in California, founder Jed Steele will assume a supporting role in the winery, assisting in the production of Steele Wines and enjoying retirement at his properties in Lake County, Montana, and Florida.

Shannon ridge was advised in this transaction by former and now retired Shannon Ridge CFO, Don Chase of Don Chase Wine Industry Management Services.

About Shannon Ridge Family of Wines: Shannon Ridge was founded in 1996 in Lake County, CA, and has been dedicated ever since to making top-quality wines at affordable prices. Their high-elevation vineyard sites are sustainably farmed to preserve the natural habitats of local wildlife. The Shannon Ridge Family of Wines portfolio includes Buck ShackClay Shannon, High Valley, Old Pearl, OVIS, Pistol Grip, Playtime, Urgency, Vigilance, Shannon Ridge, and Shannon Reserve. For more information on Shannon Ridge Family of Wines, please visit shannonfamilyofwines.com or call 707.994.9656.

Media Contact: Roxanne Jackson, Marketing & PR Manager, roxanne@shannonridge.com

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Join us at the Mercantile tomorrow for a Buck Shack Can release party! Live music from Lake County Diamonds #visitlakecounty #buckshack #buckshackcans #shannonfamilyofwines #winebar ...

Buck Shack cans are in! Mountain Lemonade and Sparkling Rose! Available at the Vigilance tasting room & The Mercantile…Perfect cocktail for summer! #buckshack #winecans #themercantile ...

All weekend long at The Mercantile, new Buck Shack cans are on special for just $5 each (normally $8)! 🥂

Don't miss the L.C. Diamonds and @badassblts from 4-7pm this Saturday night! No reservation needed.

For full event details, visit the link in our bio!
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Safe to say we know what we're doing 1 week from today. 🍖

Before then, kick off summer with us this Saturday night from 4-7pm and be one of the first to crack open a CAN of our new Buck Shack Bubbly Rosé or Buck Shack Mountain Lemonade, all while enjoying amazing food from Badass BLTs and live music by the Lake County Diamonds!
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Cozy up to the bar and catch up or play some bocce ball on our patio -- either way, you're doing Friday right at the Vigilance Tasting Room! 🥂 ...

Cabinet goals... 🥃🍷 #buckshackwines #buckshack #bourbonbarrelaged #winetime #bourbonlovers ...

Lake County Wine Adventure 2022 is finally here this weekend, May 21 & 22 from 11am–5pm! 🍷 Purchase tickets at the link in our bio.

During this two-day, passport style event, sample wine from participating Lake County wineries while enjoying barrel tastings, entertainment, winery tours, wine and food pairings, and other fun and sustainable wine activities.

Both the Shannon Mercantile and the Vigilance Tasting Room are participating with wine and food pairings! Enjoy Barbecue by Biasotti for purchase at The Mercantile.
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Sunday strolls in the vineyards at Vigilance 😍 #winelover #winetasting #weekendwine #vineyardviews #californiawine ...

Prowein kicks off! Going to be a long, fun 3 days😃😉#shannonfamilyofwines #prowein #prowein2022 ...

California Wine Institute Copenhagen, Denmark tasting, Clay and Al Portney #shannonfamilyofwines #californiawineinstitute ...

On the way to Prowein, a stop in Champagne, clay loves the short high density vineyards #shannonfamilyofwines #vineyards ...

Don't miss this amazing weekend, @lakecountywineryassociation Wine Adventure 2022 on May 21st and 22nd!

During this two-day, passport style event, sample wine from participating Lake County wineries while enjoying barrel tastings, entertainment, winery tours, wine and food pairings, and other fun and sustainable wine activities.

Both the Shannon Mercantile and the Vigilance Tasting Room are participating with wine and food pairings! Enjoy Barbecue by Biasotti for purchase at The Mercantile.

Purchase tickets at the link in our bio!
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Our beautiful outdoor seating areas are just begging for a Mother's Day picnic lunch with live music and specials on wine by the glass!

Today's the last day to reserve your spot by emailing mmartin@shannonridge.com for Vigilance or joaquin@shannonridge.com for The Mercantile. (See our previous post for full details).
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This Mother’s Day from 11am — 2pm, treat the amazing women in your life to an afternoon of great memories, wine and food at either the Shannon Mercantile or the Vigilance Tasting Room!

In honor of Mom, select glasses of Sauvignon Blanc and Rosé are only $5! She'll love sipping in the sun or inside our elegantly adorned springtime environment with her choice between two adorable boxed picnic lunches catered by @roseycooks:

–Classic Quiche Lorraine - Apple Wood Smoked Bacon, Swiss Cheese

–Spring Vegetable Quiche - Mushrooms, Asparagus, Spinach, Cheese Blend

(Both come with a fresh fruit cup and a lemon bar!)

Finally, we're bringing it all together as local musicians set the tone for a perfect day.

Reservations are required by May 4th as we have limited seating available.

Secure your spot at the location of your choice today for just $25! Email mmartin@shannonridge.com for Vigilance or joaquin@shannonridge.com for The Mercantile.

#mothersday #mothersdaybrunch #sundaysips #weekendwine #momneedswine
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@lakecountywinegrapecommission and Randall Krag made this fantastic video on the diversity of soil types and topography across Lake County's various AVAs. The possibilities of growing winegrapes in this region feel endless and we consider ourselves fortunate to steward our slice of this exciting young volcanic region!

View the full video on Lake County Winegrape Commission's YouTube channel.
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We take Earth Day a little literally around here, but that's ok when you're dealing with microbiomes in the soil and farming regeneratively. Organic wine takes organic work, and lots of it. 🍷 #earthday2022🌍 #earthdayeveryday #earthday #regenerativeagriculture #organicwine ...

Thanks to @mercnews in San Jose for the shoutout to The Shannon Mercantile on "50+ spring wine tastings and events in Napa, Sonoma, and more" – you can read the full article at the link in our bio! 🍷 #winetasting #californiawine #lakecountyca #californiawinecountry ...

Sunday Funday is back on at the Vigilance Tasting Room! This is the good time of year, when you can enjoy specials on wines by the glass for just $5 each for wine club members and $7 for non-members.

No reservations required! Drop in solo or bring your friends, your family, and your competitive spirit anytime between 11am and 5pm.

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Don't forget to join us for Sip & Paint, April 24th, 12pm – 3pm.

We have extremely limited spots available for this event; for reservations, reach out to mmartin@shannonridge.com.

13888 Point Lakeview Road Lower Lake, California
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