Shannon Ridge Acquires Steele Wines, Welcoming a New Family of Wine - Shannon Family of Wines
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Shannon Ridge Acquires Steele Wines, Welcoming a New Family of Wine

LOWER LAKE, CA — Effective August 17th, Shannon Ridge Family of Wines announced the acquisition of Steele Wines, of Finley, California. Shannon Ridge has purchased the Lake County winery facilities and their diverse portfolio of brands and trademarks, including Shooting Star, Stymie, and Writer’s Block.

“This merger represents the perfect solution for both parties,” says Shannon Ridge founder and President, Clay Shannon. “Strategically, the increased production capacity and storage space allows us to continue our expansion goals while providing the Steele Wines family of brands a local partner to further their market distribution.” Shannon Ridge can now easily surpass its 310,000 annual case volume and continue to champion 21st-century winemaking methods for high-elevation varietals.

Beyond strategic value, the acquisition of Steele Wines epitomizes the pioneering spirit of Clay Shannon. His mission since 1996 has been to promote Lake County as a premier wine-producing region in California, combined with an unwavering commitment to sustainable operations. To underscore this point: only 45% of the winery’s 2500 acres have been converted to vineyards, preserving the rest of the property for natural wildlife to pass through peacefully.

Shannon Ridge plans to use the newly acquired facilities not only for the increased winemaking capacity and storage – 2,500 tons and 6,000 barrels, respectively – but also for introducing a new on-site property experience, ‘Shannon Mercantile,’ at the current Steele tasting room in Kelseyville. In addition to the Shannon Ridge and Steele wine portfolios, the planned Lake County establishment will offer the ranch’s grass-fed lamb, farm eggs, and other home goods and merchandise. Shannon remarked, “We aim to make Shannon Mercantile a family-friendly destination where folks can enjoy their wine with a picnic lunch on the lawn, movie nights on warm summer evenings, and festivities to celebrate various holidays throughout the year.” Shannon aims to make the mercantile a go-to destination in Lake County and is tentatively scheduled to open in spring 2021.

Steele Wines celebrated its 28th anniversary in 2020 and has spent nearly the last three decades specializing in producing high-quality, small-batch, (under 1,000 cases), varietals sourced from the finest vineyards in Lake and Mendocino Counties. After 50 years of winemaking in California, founder Jed Steele will assume a supporting role in the winery, assisting in the production of Steele Wines and enjoying retirement at his properties in Lake County, Montana, and Florida.

Shannon ridge was advised in this transaction by former and now retired Shannon Ridge CFO, Don Chase of Don Chase Wine Industry Management Services.

About Shannon Ridge Family of Wines: Shannon Ridge was founded in 1996 in Lake County, CA, and has been dedicated ever since to making top-quality wines at affordable prices. Their high-elevation vineyard sites are sustainably farmed to preserve the natural habitats of local wildlife. The Shannon Ridge Family of Wines portfolio includes Buck ShackClay Shannon, High Valley, Old Pearl, OVIS, Pistol Grip, Playtime, Urgency, Vigilance, Shannon Ridge, and Shannon Reserve. For more information on Shannon Ridge Family of Wines, please visit shannonfamilyofwines.com or call 707.994.9656.

Media Contact: Roxanne Jackson, Marketing & PR Manager, roxanne@shannonridge.com

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Have you seen our ✨new✨ website yet? Read all about it on our Blog! 🤓
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New score from @james.suckling on our Clay Shannon Sauvignon Blanc 2020 – 91pts!

This wine is available for purchase on our NEW WEBSITE, ready for delivery to your door!
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Our Sunset Dinner at Ogulin Estate House on Saturday, September 25th (5pm - 9pm) is selling out fast! To ensure the greatest chance of seating your entire party, reserve your spot today by emailing ogulinhouse@shannonridge.com.

As the sun sets, you'll enjoy 5 reserve wines guided by our winemaker, Annette Hoff, alongside a gourmet, grass-fed, organic lamb dinner catered by Lake County's own Rosey Cooks – all surrounded by 360° vineyard views from 2300 feet atop Shannon Ridge Home Ranch! 😍

Tickets are $120/Person or $100 for Club Members.

View our Facebook Event Page for more details. Have a beautiful Friday evening! 🍷
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Our new Shannon Mercantile wine bar is coming together! Thanks to our amazing builder, Shields construction. Opening late October 2021 #winebar #visitlakecounty #shannonfamilyofwines #shannonridge #winecountry #winelover #winery #visitkelseyville ...

ALL Buck Shack wines (tall or short) are on sale, ready for delivery to your door at just $240/Case!

Quick on the draw, now – this deal only lasts until September 30th! Until then, we won't fault you for a little bad judgement.

Shop Now at the link in our bio.
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I wish I was this cute when exhausted...

Cheers to our border collies and great pyrenees for not only herding our flock, but protecting us all from bears, mountian lions, and other wildlife! 🍻

There's nothing quite like that well-deserved afternoon nap!

Learn more about our doggos (who happen to manage our vineyards) on our YouTube channel!
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Get back together with nature, reconnect with friends, and share some great conversation over some wine at our Vigilance Tasting Room! We are still taking reservations for patio pours! 🍷

Simply email reservations@shannonridge.com
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"I want to make a difference... I want to make a freaking difference. I want to hopefully be known as somebody that took the risk to create a better life – to force some change. To forge a better way. There's a better way to do this."

Our founder, Clay Shannon, lacks no vision when it comes to making this world a better place to live for future generations. It's true; we don't have all the answers – sustainability is an ongoing project. We're ok with that. If that resonates with you; if you agree that someone has to put in the work, then stick around, because exciting things are on the horizon. 🥂
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Our Sunset Dinner at Ogulin Estate House featuring our Winemaker Annette Hoff is filling up fast!! Reserve your seats today for an unforgettable evening on Saturday, September 25th from 5pm to 9pm by emailing ogulinhouse@shannonridge.com !🥂

See event page on Facebook for details.
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Happy Labor Day! Like it or not, fall is here -- time to get on the wagon 😉

Pro Tip: while pumkin spice lattes are powering your work day, why not cap it off in the evening with a delicious Pinot Noir? 🍂
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When he's not fighting climate change day and night, Clay Shannon has a "mild" affinity for collecting cowboy boots and hats 🤠. What's something you can't seem to stop accumulating? ...

Want an unforgettable start to your Labor Day Weekend? 🥂 Join us at the table for a wine tasting on top of the world at our flagship experience, Ogulin House! Only a few spots remain Friday, September 3rd & Saturday, September 4th from 11am to 3:30pm.

Guests will enjoy 360° vineyard views from 2300 feet atop Shannon Ridge Home Ranch. Tastings include a charcuterie plate for two as well as 5 reserve wines from Giannecchini, OVIS, Clay Shannon, and Buck Shack.

Reservations are $60 per person, $50 for club members. Reserve your spot today for our tasting experience featuring 5 of our reserve wines! To book your experience, please email ogulinhouse@shannonridge.com
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Our favorite YouTube comment regarding the all-new Ogulin House: "It would be nice if there were trees!" 🌳

Only a few spots remain for ✨unobstructed✨ 360° vineyard views from 2,300 feet atop Shannon Ridge Home Ranch Friday, September 3rd & Saturday, September 4th from 11am to 3:30pm!

Reserve your spot today for a treeless nightmare including 5 of our reserve wines at ogulinhouse@shannonridge.com 🙂
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LAST CALL for Shannon Ridge High Elevation wines shipped to your door for just $150/Case. Sale ends Tuesday, August 31st.

Stock up for fall by mixing and matching your favorites at the link in our bio! 🍷
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Our beautiful Rambouillet Rams doing some post harvest cleanup in our Caldwell Sauvignon Blanc vineyard. #sustainablefarming #sheep #shannonfamilyofwines #organicgrapes #organicfarming #lakecountywines #rams ...

Did you know our High Elevation Case Sale is STILL running? That's a case of sustainably farmed, mountain wines shipped to your door for just $150.

Sadly, all good things must come to an end, and this one happens to run through August 30th. Until next time! 🍷

Stock up right here: https://bit.ly/high-elevation-case-sale
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Thankful for our fearless leader, Clay, and his vision for stewarding these lands and fostering a thriving ecosystem for generations to come. Bonus: he wouldn't do half bad in a hunting portrait above a fireplace somewhere! 😂

Learn more about Clay's story: shannonridge.com/our-history
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For the first time since the holidays, our entire Writer's Block collection is available for shipping to your door at just $150/Case!

Recommended pairings include daydreams on the porch swing, long walks, and page-turning novels.

Don't get too lost in thought; this sale ends on August 31st.

Shop now at the link in our bio!
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