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Shannon Ridge Acquires Steele Wines, Welcoming a New Family of Wine

LOWER LAKE, CA — Effective August 17th, Shannon Ridge Family of Wines announced the acquisition of Steele Wines, of Finley, California. Shannon Ridge has purchased the Lake County winery facilities and their diverse portfolio of brands and trademarks, including Shooting Star, Stymie, and Writer’s Block.

“This merger represents the perfect solution for both parties,” says Shannon Ridge founder and President, Clay Shannon. “Strategically, the increased production capacity and storage space allows us to continue our expansion goals while providing the Steele Wines family of brands a local partner to further their market distribution.” Shannon Ridge can now easily surpass its 310,000 annual case volume and continue to champion 21st-century winemaking methods for high-elevation varietals.

The founders of Steele Wines

Beyond strategic value, the acquisition of Steele Wines epitomizes the pioneering spirit of Clay Shannon. His mission since 1996 has been to promote Lake County as a premier wine-producing region in California, combined with an unwavering commitment to sustainable operations. To underscore this point: only 45% of the winery’s 2500 acres have been converted to vineyards, preserving the rest of the property for natural wildlife to pass through peacefully.

Shannon Ridge plans to use the newly acquired facilities not only for the increased winemaking capacity and storage – 2,500 tons and 6,000 barrels, respectively – but also for introducing a new on-site property experience, ‘Shannon Mercantile,’ at the current Steele tasting room in Kelseyville. In addition to the Shannon Ridge and Steele wine portfolios, the planned Lake County establishment will offer the ranch’s grass-fed lamb, farm eggs, and other home goods and merchandise. Shannon remarked, “We aim to make Shannon Mercantile a family-friendly destination where folks can enjoy their wine with a picnic lunch on the lawn, movie nights on warm summer evenings, and festivities to celebrate various holidays throughout the year.” Shannon aims to make the mercantile a go-to destination in Lake County and is tentatively scheduled to open in spring 2021.

Steele Wines celebrated its 28th anniversary in 2020 and has spent nearly the last three decades specializing in producing high-quality, small-batch, (under 1,000 cases), varietals sourced from the finest vineyards in Lake and Mendocino Counties. After 50 years of winemaking in California, founder Jed Steele will assume a supporting role in the winery, assisting in the production of Steele Wines and enjoying retirement at his properties in Lake County, Montana, and Florida.

Shannon ridge was advised in this transaction by former and now retired Shannon Ridge CFO, Don Chase of Don Chase Wine Industry Management Services.

About Shannon Ridge Family of Wines: Shannon Ridge was founded in 1996 in Lake County, CA, and has been dedicated ever since to making top-quality wines at affordable prices. Their high-elevation vineyard sites are sustainably farmed to preserve the natural habitats of local wildlife. The Shannon Ridge Family of Wines portfolio includes Buck ShackClay Shannon, High Valley, Old Pearl, OVIS, Pistol Grip, Playtime, Urgency, Vigilance, Shannon Ridge, and Shannon Reserve. For more information on Shannon Ridge Family of Wines, please visit shannonfamilyofwines.com or call 707.994.9656.

Media Contact: Roxanne Jackson, Marketing & PR Manager, roxanne@shannonridge.com

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Have you seen the articles (such as this one from @tastingtable) suggesting that red wine in moderation might lower your risk of contracting COVID? According to W. Blake Gray in @winesearcher, in a recent major British study, "The risk of getting Covid-19 was 10-17 percent lower for people who drink red wine. Unlike with other alcoholic beverages, the effect did not significantly diminish for people until they got above 14 glasses per week. This is good news!" We'll drink to that! 🍷

(Link to Wine-Searcher article in bio.)

The rustic tannins in some red wines, specifically those grown in mountain vineyards, have already been linked to health benefits via their polyphenols and antioxidants.

*We are not medical professionals and are in no way certified/qualified to offer medical advice; please consult with your doctor for matters relating to your own health and wellness.*

Stay safe out there, folks!
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Have you tried the new Giannecchini Estate Blend? This red blend showcases ultra-premium Cabernet Sauvignon (68%), Sangiovese (22%), and Merlot (10%) from our beautiful vineyards in the Talmage Bench region of Mendocino county.

This wine pays homage to Mendocino's Italian grape growing heritage with aromas of cherries and red fruits, ready to pair delightfully with any meal.

Ship this wine to your door at the link in our bio!
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We got the Eggs! Pickup at the Mercantile #farmeggs #organiceggs #freerangechickens ...

Honestly, do we need a reason to fill your news feed with Sunday scritches? 🙃 #winerydog #winerydogs #dogsofinstagram #cutedogs ...

The Vigilance Tasting Room arguably remains the coziest spot in Lake County for a glass of wine and is open weekends from 11am to 5pm, Friday, Saturday, and Sunday!

Make a reservation online at the link in our bio.
#winetasting #fridaywinedown #winetime
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Time for a BBQ! Shannon Ranch Grass Fed Lamb now available at the Shannon Mercantile, Open 7 days a week from 11:00-6:00pm #shannonmercantile #grass-fed #organic ...

Half Bottles are on Sale for $60/Case 🍷
Shipping is Included w/ Purchase of 12 or more.
Shop now @ Link in our bio!

Whether you need a gift to welcome guests to your Airbnb, you're looking for a portable way to enjoy wine on your next camp out, or you just think small things are adorable, the half bottle is a great way to enjoy Lake County's finest without worrying about the wine losing quality overnight!

Choose from two of our most popular Steele wines – Carneros Pinot Noir 2017 or Cuvée Chardonnay 2018 – or mix and match! Each half-bottle pours 2 glasses of wine to share with a friend or enjoy by yourself.

Whatever you decide, we'll ship a case to your door for just $60!
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A beautiful January day in Lake County, signs of spring and we’re praying for rain #lakecountyca #shannonfamilyofwines ...

Another Fantastic Lake County Sunset from the top of Shannon Ridge in the High Valley AVA #shannonfamilyofwines #gorgeoussunset #lakecountyca #visitlakecounty ...

No Filter! Lake County wins the award for the best sunsets #shannonmercantile #lakecountyca #sunsetlovers #sunsetphotography. ...

New Year, new lineup! 🍷 We're bringing some hidden gems out of the archives (and marking down some old favorites) for this end of vintage sale so you can get a head start on those 2022 memories. Why should the holidays have all the fun?

Shop at the link in our bio!

These tend to sell out quickly – we recommend choosing your 12 favorite wines before they're gone. We'll ship a case to your door for only $150! 🥂

Sale ends January 30th.
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Come join us at the Merc for the NFL games! Open everyday from 11:00-6:00 #themercantile #shannonmercantile ...

The Shannon Mercantile is now open 7 days a week (11am – 6pm) thanks to the overwhelmingly positive feedback and support we have received from fans like you! 🍷

In addition to our full wine bar, we will begin serving lunch options and non-alcoholic beverages from local favorite, @roseycooks, starting Monday, January 10th. Enjoy sandwiches, salads, and charcuterie, or take a moment to relax and shop in Lake County’s go-to destination for all things wine, food, and fun!

4350 Thomas Drive
Kelseyville, CA 95453
707-279-9475
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We will be one of the largest 100% certified organic mountain-grown vineyards in the United States by July of 2022! Read all about our industry-leading Sustainable practices at the link in our bio. ...

That's all for 2021, folks! Thanks to everyone who has made this year such a success, from opening two new tasting experiences to launching a new website and taking sustainable + organic + regenerative farming to the next level with Project Ovis.

None of this would be possible without our amazing club members and customers who make this whole thing worth it. Here's to an even better 2022! 🥂
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When your parents just got a new ride for Christmas and you take that first spin... 😍

Learn more about our working dogs at the link in our bio!
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From the Shannon Family to yours, we wish you a very Merry Christmas and Happy Holidays! 🍷 ...

Last minute shoppers! 🤫 No need to stress! We've got you covered with some great merchandise for the wine fans in your life. 🥰 Come on down to the Shannon Mercantile Thursday – Monday, 11am to 6pm to pick up some stylish gifts:

4350 Thomas Drive
Kelseyville, CA 95451
707-279-9475
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Is this your decorating sense for the holidays? Year-round? You MIGHT be a Buck Shack fan 😉... check out our bourbon barrel aged wines at the link in our bio. 🥃 ...

Gotta admit; there are worse ways to spend a Sunday evening. 🌅 Lake County nightlife at its finest! ...