Shannon Ridge Acquires Steele Wines, Welcoming a New Family of Wine - Shannon Family of Wines
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Shannon Ridge Acquires Steele Wines, Welcoming a New Family of Wine

LOWER LAKE, CA — Effective August 17th, Shannon Ridge Family of Wines announced the acquisition of Steele Wines, of Finley, California. Shannon Ridge has purchased the Lake County winery facilities and their diverse portfolio of brands and trademarks, including Shooting Star, Stymie, and Writer’s Block.

“This merger represents the perfect solution for both parties,” says Shannon Ridge founder and President, Clay Shannon. “Strategically, the increased production capacity and storage space allows us to continue our expansion goals while providing the Steele Wines family of brands a local partner to further their market distribution.” Shannon Ridge can now easily surpass its 310,000 annual case volume and continue to champion 21st-century winemaking methods for high-elevation varietals.

Beyond strategic value, the acquisition of Steele Wines epitomizes the pioneering spirit of Clay Shannon. His mission since 1996 has been to promote Lake County as a premier wine-producing region in California, combined with an unwavering commitment to sustainable operations. To underscore this point: only 45% of the winery’s 2500 acres have been converted to vineyards, preserving the rest of the property for natural wildlife to pass through peacefully.

Shannon Ridge plans to use the newly acquired facilities not only for the increased winemaking capacity and storage – 2,500 tons and 6,000 barrels, respectively – but also for introducing a new on-site property experience, ‘Shannon Mercantile,’ at the current Steele tasting room in Kelseyville. In addition to the Shannon Ridge and Steele wine portfolios, the planned Lake County establishment will offer the ranch’s grass-fed lamb, farm eggs, and other home goods and merchandise. Shannon remarked, “We aim to make Shannon Mercantile a family-friendly destination where folks can enjoy their wine with a picnic lunch on the lawn, movie nights on warm summer evenings, and festivities to celebrate various holidays throughout the year.” Shannon aims to make the mercantile a go-to destination in Lake County and is tentatively scheduled to open in spring 2021.

Steele Wines celebrated its 28th anniversary in 2020 and has spent nearly the last three decades specializing in producing high-quality, small-batch, (under 1,000 cases), varietals sourced from the finest vineyards in Lake and Mendocino Counties. After 50 years of winemaking in California, founder Jed Steele will assume a supporting role in the winery, assisting in the production of Steele Wines and enjoying retirement at his properties in Lake County, Montana, and Florida.

Shannon ridge was advised in this transaction by former and now retired Shannon Ridge CFO, Don Chase of Don Chase Wine Industry Management Services.

About Shannon Ridge Family of Wines: Shannon Ridge was founded in 1996 in Lake County, CA, and has been dedicated ever since to making top-quality wines at affordable prices. Their high-elevation vineyard sites are sustainably farmed to preserve the natural habitats of local wildlife. The Shannon Ridge Family of Wines portfolio includes Buck ShackClay Shannon, High Valley, Old Pearl, OVIS, Pistol Grip, Playtime, Urgency, Vigilance, Shannon Ridge, and Shannon Reserve. For more information on Shannon Ridge Family of Wines, please visit shannonfamilyofwines.com or call 707.994.9656.

Media Contact: Roxanne Jackson, Marketing & PR Manager, roxanne@shannonridge.com

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Since early childhood, Clay has had an attraction for all things Old West. That usually means there's a cool discovery around every corner here. 👻🤠

Did you know this same fascination inspired a whole collection of wines? Check out Pistol Grip in our online store at the link in our bio!
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Did you know Clear Lake is home to some of the best bass fishing in the country? 🎣

Check out our "Visit and Events" page (link in bio) for the great recreation that Lake County has to offer! @visitlakecountyca
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Learn more about our working dogs at the link in our bio!
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-Unknown 🐑

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Read all about it – link in bio.
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Our Sunset Dinner at Ogulin Estate House on Saturday, September 25th (5pm - 9pm) is selling out fast! To ensure the greatest chance of seating your entire party, reserve your spot today by emailing ogulinhouse@shannonridge.com.

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Tickets are $120/Person or $100 for Club Members.

View our Facebook Event Page for more details. Have a beautiful Friday evening! 🍷
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Our new Shannon Mercantile wine bar is coming together! Thanks to our amazing builder, Shields construction. Opening late October 2021 #winebar #visitlakecounty #shannonfamilyofwines #shannonridge #winecountry #winelover #winery #visitkelseyville ...

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Quick on the draw, now – this deal only lasts until September 30th! Until then, we won't fault you for a little bad judgement.

Shop Now at the link in our bio.
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I wish I was this cute when exhausted...

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Simply email reservations@shannonridge.com
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"I want to make a difference... I want to make a freaking difference. I want to hopefully be known as somebody that took the risk to create a better life – to force some change. To forge a better way. There's a better way to do this."

Our founder, Clay Shannon, lacks no vision when it comes to making this world a better place to live for future generations. It's true; we don't have all the answers – sustainability is an ongoing project. We're ok with that. If that resonates with you; if you agree that someone has to put in the work, then stick around, because exciting things are on the horizon. 🥂
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Our Sunset Dinner at Ogulin Estate House featuring our Winemaker Annette Hoff is filling up fast!! Reserve your seats today for an unforgettable evening on Saturday, September 25th from 5pm to 9pm by emailing ogulinhouse@shannonridge.com !🥂

See event page on Facebook for details.
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